Vous nвЂ™ГЄtes pas des pauvres aux poches vides sans honneur Je ne laisserai pas -non!- les louanges de mГ©pris vous enterrer furtivement. Je ne laisserai pas la parole aux ministres, et pas aux gГ©nГ©raux Qui pourra vous chanter si ce nвЂ™est votre frГЁre dвЂ™armes, votre frГЁre de sang? Vous Tirailleurs SГ©nГ©galais, mes frГЁres noirs Г la main chaude sous la glace et la mort Collectif des Antillais, Guyanais, RГ©unionnais et Mahorais - a group that advocates against vestiges of colonialism in France -В forced the company to give up its copyright to the вЂњ YвЂ™a bonвЂќ slogan, even though, as stated above, it had not been used since 1977.ДЄmazingly enough, you can order Banania on. The Collectifdom or le Nutrimaine acquired Banania from Unilever in 2003. Fanon, in Peau noire, masques blancs ( Black Skin, White Masks) (1952) discussed the objectification of the Tirailleurs SГ©nГ©galais, saying they becameВ вЂњan object in the midst of other objects.вЂќ (p.

Writers such as Frantz Fanon have derided Banania, calling its advertising вЂњracistвЂќ and colonialist. The smiling African man represented the Tirailleurs SГ©nГ©galais вЂ“ West African troops who fought (and died) for the French in World War I, 30,000 of them.

In 1915, Nutrial, the company that owned the rights to Banania, came up with the following logo: The slogan has not been in use since 1977. вЂњ YвЂ™a bon,вЂќ the most prevalent slogan imprinted on BananiaвЂ™s advertising, was nothing more than a made-up phrase intending to convey the dialect of French spoken by Africans. Preliminary advertising featured the face of an Antillaise woman, later replaced by the widely recognized Tirailleur SГ©nГ©galais. BananiaвЂ™s slogan during World War I played on French feelings of patriotism and nationalism: Pour nos soldats la nourriture abondante qui se conserve sous le moindre volume possible (вЂњfor our soldiers: the abundant food which keeps, using the least possible spaceвЂќ). Lardet returned to France, set up his company, and began marketing the cocoa powder in 1912. Likely his inspiration came from the activities of United Fruit Company, a significant presence in Nicaragua at the time, and in other Central American countries. He stumbled upon a recipe for a cocoa-flavored beverage. The story began in 1909 when French banker and journalist Pierre-FranГ§ois Lardet spent some time near Lake Managua, in Nicaragua. Note that bananas, cacao, and sugar were all major export crops. The вЂњrecipeвЂќ for BananiaвЂ™s product reads like a weaning food: cocoa, cereal, banana flour, sugar, and honey.

Using foods imported from FranceвЂ™s tropical colonies, chiefly in West Africa, Banania created a product that became part of many French peopleвЂ™s fondest memories of childhood. Originating in 1912, the French company Banania began marketing a cocoa-flavored breakfast powder. In any case, branding products sometimes pinches cultural nerves.Д«anania, a French product with very strong branding, began in the heyday of FranceвЂ™s colonial empire and is still a part of French life. Very capitalistic, those cowboys, donвЂ™t you think? For many Americans it suggests branding cattle and other property, to prove ownership. Such a loaded word, when you consider it. ~~ LГ©opold SГ©dar Senghor, poet and first president of independent Senegal*Д«randing. I will tear down those Banania smiles from the walls of France.

Yabon banania